If you have not already heard- Italian designer Missoni has designed an exclusive and limited-edition line of clothing and house goods for Target set to be on sale starting September 13th through October 22nd !!! How EXCITING!!!
Missoni is known for their zig-zag prints and knit wear.
The line for target will include over 400 items such as bath towels ($10.99 to $12.99), shower curtains ($34.99), bedding, dinnerware, throw blankets, stationery, bicycles and outdoor furniture. Items will range from $3 to $600, but most products will be about $40.
I looked through their entire Look Book and chose a few items to post that I love.
But amongst all the excitement I cant help but give credit where credit is due and so I am going to tell a little story.
About a year ago or so I saw a documentary on a designer that was big in the 70's and has recently
(to me) made a come back; Halston .
Halston was best known for his luxurious but minimalist, modern designs, heavyweight cashmere evening dresses, ultrasuede wrap coats, and simple jersey sarongs. He achieved great fame after designing the pillbox hat for Jacqueline Kennedy and dressed tons of celebs ( that were HUGE then) like Bianca Jagger, Lauren Hutton, Liza Minnelli, Anjelica Huston, Lauren Bacall, Babe Paley, and Elizabeth Taylor.
In 1982 he signed a contract with JC Penny to design a low end collection for the "masses". And I'll quote from ABC news online:
"Top-end stores that once favored the revolutionary stylist's designs ( halston ) suddenly dropped him from their racks. Many fashion historians say Halston's attempt to bring highbrow fashion to the masses was one of the biggest mistakes for the designer best known for Jackie Kennedy's pillbox hat, ultra suede and a hard-partying lifestyle at Studio 54. Not only was his low-end line unsuccessful, but the designer alienated his high-end clientele as well.
Twenty years later, it's a different story. With discount retailers like Wal-Mart and Target stealing sales from more upscale department stores, many designers are flocking to create lines of clothing, accessories and house wares for the mass market — with no stigma attached.
With Halston, it sent shock waves through the industry, "We weren't ready for people who spend $20 on a shirt to have a designer label. "
Today it's smart business."
For a complete look at the Missoni for Target Look Book follow the link below:
http://racked.com/archives/2011/08/12/boom-the-complete-missoni-for-target-lookbook-all-400-pieces.php
"Top-end stores that once favored the revolutionary stylist's designs ( halston ) suddenly dropped him from their racks. Many fashion historians say Halston's attempt to bring highbrow fashion to the masses was one of the biggest mistakes for the designer best known for Jackie Kennedy's pillbox hat, ultra suede and a hard-partying lifestyle at Studio 54. Not only was his low-end line unsuccessful, but the designer alienated his high-end clientele as well.
Twenty years later, it's a different story. With discount retailers like Wal-Mart and Target stealing sales from more upscale department stores, many designers are flocking to create lines of clothing, accessories and house wares for the mass market — with no stigma attached.
With Halston, it sent shock waves through the industry, "We weren't ready for people who spend $20 on a shirt to have a designer label. "
Today it's smart business."
I saw his documentary not knowing who Halston was (then) and fell in love. He was genius and its sad how closed minded society was then. He also said on some footage in the documentary this quote- and I use this and keep this in mind when designing my own line.
It was something along the lines of-
If people show up to your store in a limo, you'll be taking the bus home. But if people show up to your store on the bus, you'll be taking the limo home.
You get the gist.
With that being said- Here is a Look at Missoni for Target... Enjoy xoxoxo
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| Im dying for this <3 |
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| LOVE |
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| YES PLEASE lol |
http://racked.com/archives/2011/08/12/boom-the-complete-missoni-for-target-lookbook-all-400-pieces.php
OMG ! I want to buy this whole collection. I love their school supplies design, it's so cute. Why can't they come out now I'm starting school next monday.Their rain boots, blankets, candles, umbrella,mugs put me in a winter mood !
ReplyDeleteLovee some of the items..esp the bike and the scarfs! Great story about helston to..i think that today some super snobby people still hate to see designers doing cheap lines...but its great for us people with a £20 (sorry english, but im sure ur used to it with alki) budget, than a £2000 budget! I just wish mulberry would make a mulberry bayswater bag that was £20 instead of £600 that would be my dream aha.
ReplyDeleteso i know im huge fan of crazy patterns, but I LOVVEE this. the umbrella and all the house ware...and the quilt...oh i love love. Cannot wait for septemeber! Thanks for sharing this.
ReplyDeleteI NEED to see that Halston doc! How times have changed.
ReplyDeleteAnd we have the some of the same wants from the collection! I too am DYING just dying for that throw blanket. It's apparently going to come in other colors.
I cannot wait!!!! been counting down...
ReplyDeleteLove this! I've seen this on a few blogs! Love everything but I really want the coffee cups for some reason!
ReplyDeleteSoo exciting! Love missoni..also one of my favorite fragrances! Can u please do a weekend night makeup look? Xoxo
ReplyDeleteI like cover and a cup of coffee I travie!
ReplyDeleteHey doll!
ReplyDeleteCan you PLEASE do a fall makeup blog... Products etc... I need to go shopping soon, and I've become dependent on YOU for what to buy! Also, when is it time to bust out the fall colors for mani pedis... I live in Florida, so it's always "summer" feeling here (I hate it!)
LOVE LOVE LOVE! Thanks for sharing, I also love the down to earth, personal touch you add to your posts <3
ReplyDeleteMakes them that much more enjoyable & keeps me coming back. :-)
Imagine! The girl inherits family business and decides to leverage it to Walmart stores and then go "public" and cash out on stocks. While storied brand goes to hell. Who is going to pay 100s let alone 1000s of $$ for Missoni at Sacks5th? No one. Next, The brand shifts manufacturing to China and India. The result=cheap junk for masses. Masses are ecstatic.
ReplyDelete